A one year journey through real estate. Week 1.

A one year journey through real estate.  Week 1.

This will be my first post of the next fifty-two weeks.  It will follow my journey through real estate in 2010.  I will post once every week, usually on Friday.

I will document everything that occurred during the previous week, from the mundane to the meteoric.  It will be geared toward those in general brokerage.  I have recently returned to general brokerage, after working for builders for the past seven years.  I sold for production builders and most recently for a custom builder.  I’ve sold starter homes in the $150K range through custom-built homes selling for over $700,000.

General brokerage is a different animal.  Things have changed greatly since I started out with Century 21, in 2001.  Contracts have changed, the rules have changed and the market has changed drastically since then.  The term “short sale” was unknown back then.

I am now with Coldwell Banker in Greensboro, North Carolina.  Compared to some of the local real estate agencies, it’s a fairly small office in terms of the number of agents.  That was one of the reasons I chose to affiliate with them.  Their sales for 2009 were better than many competitors.

I now feel settled in here.   I tend to do a great deal of internet marketing and prospecting.  Will that be a good approach?  Only time will tell.  I also fill in here and there for fellow CB agents who are on site at builder communities.  Traffic is fairly slow, but I attribute that partly to the economy and partly to the time of year.  Several of these communities are priced right for first time buyers.  I believe the first time buyer $8,000. tax credit will bring buyers in this first quarter of 2010.

I also take as much “phone duty” as possible.  Because we don’t have a huge number of agents in our office and there are some agents that just don’t like phone duty, I’m able to get a fair amount of it.  Last night, I wrote an offer for a young couple, buying their first home.  They became my clients through phone duty.  So, it just goes to show that it pays off.

I also attempted to keep up with all of the social networking sites and getting my website ranked higher in the search engines.  The technology seems to change by the minute.  Luckily, I am a bit of a tech geek and enjoy working on it.  However, it is easy to spend too much time on the computer.  I need to make sure I am getting out networking and selling my services.

Please follow my journey.  I would appreciate your comments and hopefully some suggestions for improving my business.

Thanks and see you soon.



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Filed under Builders, Custom Homes, General brokerage, Home Builders, Housing, North Carolina, North Carolina Real Estate, On your lot Builder, Real Estate, Real estate agency, Real estate broker, Realtor, Uncategorized

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